Read for the problem.
Start with a problem, then look for knowledge that helps you work through it. An essay about learning, asking better questions and thinking for yourself.
✳ THE ARCHIVE 2012 - 2018
Good ideas
stay with us.
Essays by Guvenc Donmez.
On leadership, work and the way we live.
17 essays · 2012 - 2018 · Ideas worth returning to
STAR BRAND MANAGER
GUVENC DONMEZ
STAR
BRAND
MANAGER
BRAND
MANAGER
Ideas for
work.
And life.
work.
And life.
THE COLLECTED ESSAYS2012 - 2018
Ideas worth returning to.Guvenc Donmez · 2012 - 2018
01 / THE ARCHIVE2012 - 2018
A place
for ideas.
The writing of Guvenc Donmez.Star Brand Manager is a collection of essays about the questions that come with working, leading and living.
Written between 2012 and 2018, these seventeen pieces move from brand management and business to the way we think, build careers and spend our time.
The original articles are preserved here in full, with their publication dates and illustrations.
Start reading →02 / TWO IDEAS TO BEGIN WITHTHINKING AND EVERYDAY LIFE
Ideas for everyday life.
See the time you have.
Look closely at the week you actually live. An essay about routines, priorities, and making room for yourself, work and the people you care about.
03 / A PLACE TO BEGINTHREE READING PATHS
What is on your mind?
04 / THE COLLECTIONGUVENC DONMEZ
The essays.
Notes on leadership, marketing, careers and life.
Read the complete original articles.
17 essays
The slow death of the FMCG marketer
When a career model stops working, the next move requires new skills.
Why do expats fail in Russia?
A leader can struggle when everyday local life remains out of reach.
The Hybrids are disrupting the workplace
Unexpected combinations of experience become an advantage when career paths change.
How to build your charisma at work?
Influence grows through useful action, authenticity and the way you communicate.
How to live an extraordinary life with an ordinary routine
Make room for what matters by designing the week you actually live.
Are you a 40 year old mediocre?
Comfort can replace ambition; meaningful goals help turn experience into a beginning.
How to get promoted? (fast)
Progress begins with understanding expectations and having the conversations people often avoid.
How to teach yourself to be smart?
Better thinking begins by identifying the problem before choosing a solution.
How to unlock the potential of your people?
Ambitious goals need understanding, feedback and a leader who removes barriers.
How to turn around any business?
A turnaround starts by learning why customers choose you, or do not.
A new generation of Russians changing the workplace
Generational differences become useful when managers replace judgment with curiosity.
How to lead Russian organizations to peak performance
Understanding workplace expectations changes how a leader earns a team's trust.
Why do Russians buy luxury?
Purchases carry histories of aspiration, inequality and confidence in the future.
How to win with the Russian consumers?
A brand earns relevance by proving its value within local expectations.
How to lead experts when you are not one?
Lead experienced specialists by learning their work and taking overall responsibility.
What is Real Time marketing?
When customer stories travel instantly, the response becomes part of the brand.
Digital tips for Brand Managers
An early call to make digital participation central to brand management.
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